Corporate Abortions

Marketing and other crimes against humanity committed in the name of brand identity.
Great work on reaching out to the Hispanic demo, CW and ABC.

Great work on reaching out to the Hispanic demo, CW and ABC.

Facebook and Access Hollywood have paired up to accost nominees with the tablet, which celebs have to shake like a Magic 8 Ball to access and answer fan-submitted questions, and their responses will be recorded. A post on Access Hollywood’s Facebook page explains host Billy Bush will be the one stalking celebs with the giant tablet, and on Friday they asked for questions for stars like Lena Dunham, Woody Harrelson, and Bryan Cranston.

Twitter has been doing something similar with its Twitter Mirror, which allows celebs to take selfies backstage at awards shows. It’s taking its physical marketing presence a step further tonight and will debut a zip-line red carpet camera, so celebs will now be dodging giant tablets and airborne cameras. Thankfully, Parks and Recreation’s Retta will be Twitter’s livetweet host, so there’s that to look forward to.

But wait, there’s more: Vine is debuting a 360-degree video station to record the red carpet, Instagram is giving backstage access to a handful of “influencers,” and for the first time, a Pinterest page will document the event in real time. All of this is no doubt an effort to document every single moment of the event, in case another Oscar selfie moment happens.

Facebook’s giant Mentions Box debuts at tonight’s Emmys. I’m sure this will create significant Facebook activity for Access Hollywood but I feel iffy on this constant escalation in Awards Show stunts.

Maybe that’s fine for a once a year event (did the VMAs pull something similar yesterday?) and some people will probably feel a thrill out of the anticipation of Matthew McConaughey possibly answering their question, but I feel like there’s another path to be found.

(via kenyatta)

Being part of the social media effort at Emmys today (read more about that on Daily Dot soon) I kept thinking about when do we hit a tipping point of just so much social media that it’s all meaningless.

(via blurintofocus)

(via blurintofocus)